UX from 30,000ft: Lecture 01 - Everything is Wrong

specific: COMP33511

topic: Everything is Wrong

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### Lecture 01 (50 minutes)

### [@sharpic](http://twitter.com/sharpic)

.controls[[SAQ](saqs.html) [D](discuss.html) [OH](oh.html) [C](coffee.html) [P](coffee.html#2) [SLIDES](http://sharpic.github.io/COMP33511/#slides) [↩](#)]

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specific: COMP33511

topic: Part I: Designing the User Experience

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specific: COMP33511

website: http://sharpic.github.io/COMP33511

author: [@sharpic](http://twitter.com/sharpic)

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noteid: Pop Quiz

class: middle
topic: Preamble Pop Quiz
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.credits[ {{author}} | UX from 30,000ft | {{specific}} | {{topic}} ]
.controls[[SAQ](saqs.html) [D](discuss.html) [OH](oh.html) [C](coffee.html) [P](coffee.html#2) [SLIDES](http://sharpic.github.io/COMP33511/#slides) [↩](#)]

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1. What is the significance Tom's Diner in your everyday life?

1. Why is Tom's Diner significant for the User Experience?

1. What properties of Tom's Diner makes it so significant?

1. Why does the significance of Tom's Diner represent 'Good' science?

[Get a More complete overview at...](http://mentalfloss.com/article/19727/how-toms-diner-tuned-mp3)

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topic: Overview #1

noteid: Overview #1

.credits[ {{author}} | UX from 30,000ft | {{specific}} | {{topic}}]
.controls[[SAQ](saqs.html) [D](discuss.html) [OH](oh.html) [C](coffee.html) [P](coffee.html#2) [SLIDES](http://sharpic.github.io/COMP33511/#slides) [↩](#)]

## Overview

1. You should not confuse this high-level overview of the domain with the knowledge you would acquire in a full three-year degree programme.

1. Tools, techniques, and the mindset necessary to competently approach your first user testing and user experience job.

1. Designed from a practical perspective and will enable you to take a junior role in a user experience department, or usability company.

1. Provide you with the overall knowledge to communicate with others and make sensible suggestions regarding UX work.

1. Basis for future self study within the UX domain (Further Reading and SAQs).

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topic: Overview #2

noteid: Overview #2

## Overview

> **"UX as the practical application of research knowledge repurposed from other domains into the user facing software engineering process"**

1. UX is still very young, however, it does bring together a number of already established areas within the HCI field;

1. It is better for you to understand my view, while realising there may be different ones out there and that in the end you will need to decide the sort of UX you wish to do and how you think about the area; therefore,

1. Our notes are from scratch; there is no additional UX text.

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topic: Everything is Wrong!

noteid: Ch. 1 Everything is Wrong!

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> "...most people are fools, most authority is malignant, God does not exist, and everything is wrong."

Important to Question!

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topic: Buzz and Hype

noteid: Ch. 1 Everything is Wrong!

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Jacob Nielsen famously suggests that usability evaluations can be conducted with only five people, and this will catch over 80% of the usability errors present.

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topic: Shorthand

noteid: Ch. 1 Everything is Wrong!

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The Moon Orbits the Earth.

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topic: Common Sense

noteid: Ch. 1 Everything is Wrong!

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### Blind People Can't See.

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topic: Obviously!

noteid: Ch. 1 Everything is Wrong!

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Vision is Parallel, Hearing is Serial.

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topic: A Little Knowledge is a Dangerous Thing

noteid: Ch. 1 Everything is Wrong!

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### All Brains Have the Same Organisation.

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topic: One Final Thought...

noteid: Ch. 1 Everything is Wrong!

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### Count the Number of Times the Basketball is Passed...

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topic: One Final Thought...

noteid: Ch. 1 Everything is Wrong!

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topic: Be Curious, Be Critical...

noteid: Ch. 1 Everything is Wrong!

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- Coca-Cola invested in cutting-edge customer research to ensure that New Coke would be a big success. Taste tests with thousands of consumers clearly showed that people preferred it... however. Hardly anyone bought it.

- Receiving information about their impact on the environment ... people who said that providing them with information about how much money they could save if they reduced consumption led to them to use even more...

- ...interestingly, the message that most successfully changed their behaviour (information about how neighbours were making changes) was originally dismissed.

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topic: HCI Foundations

noteid: Ch. 1 Everything is Wrong!

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### As We May Think - Vannevar Bush (1948)

> "The human mind ... operates by association. With one item in its grasp, it snaps instantly to the next that is suggested by the association of thoughts, in accordance with some intricate web of trails carried by the cells of the brain."

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topic: HCI Foundations

noteid: Ch. 1 Everything is Wrong!

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###The Mother of all Demos - Doug Engelbart (1968)

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topic: HCI Foundations

noteid: Ch. 1 Everything is Wrong!

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topic: Won't Cover (Aside)

noteid: Ch. 1 Everything is Wrong!

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- Adaptation;

- Customisation;

- Personalisation;

- Transcoding;

- Document Engineering;

- Cognitive Science;

- Neuroscience;

- Systems Behaviour;

- Interface Evolution;

- Emergent Behaviours;

- Apps and Agents;

- Widget R&D;

- Software Ethnography;

]

- P&F or Languages;

- Cognitive Ergonomics;

- Memory, Reasoning, & Response;

- Learnability;

- Mental Workload;

- Decision-Making;

- Organisational Ergonomics;

- Socio-Technical;

- Community Ergonomics;

- Cooperative Work (CSCW);

- Mobility/Ubiquity.

]