UX from 30,000ft: Lecture 14 - Principles of Engagement (part 2)

specific: COMP33511

topic: Principles of Engagement (part 2)

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### Lecture 14 (50 minutes)

### [@sharpic](http://twitter.com/sharpic)

.controls[[SAQ](saqs.html) [D](discuss.html) [OH](oh.html) [C](coffee.html) [P](coffee.html#2) [SLIDES](http://sharpic.github.io/COMP33511/#slides) [↩](#)]

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noteid: Ch 08 - Principles of Engagement

specific: COMP33511

website: http://sharpic.github.io/COMP33511

author: [@sharpic](http://twitter.com/sharpic)

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topic: Gamification ThinkGeek

.credits[ {{author}} | UX from 30,000ft | {{specific}} | {{topic}}]
.controls[[SAQ](saqs.html) [D](discuss.html) [OH](oh.html) [C](coffee.html) [P](coffee.html#2) [SLIDES](http://sharpic.github.io/COMP33511/#slides) [↩](#)]

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topic: Gamification ThinkGeek

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topic: Gamification Boeing

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topic: Gamification - Your View

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### What do you think?

### Should I...

Gamify your Coursework results - to encourage competition?

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topic: Collated Principles

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topic: Collated Principles

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topic: Collated Principles

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topic: Potted Principles...

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- '**Social**' Include aspects of social collaboration and co-activity/pair-activity;

- '**Progression**' Include components which facilitate movement towards a goal; and

- '**Play**' Add aspects of fun, play, and enjoyment.

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topic: Social Dynamics

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### Questions to think about as you design your prototype:

1. Do you include suitable functionality to facilitate collaboration?

1. Are aspects such as social communication accounted for?

1. Do you link the real and virtual to facilitate better user engagement?

1. Can team / group members interact and support each other?

1. Have you used language and terminology which users may find playful?

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topic: Facilitate Progression

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### Questions to think about as you design your prototype:

1. Have you thought about attainment and goals, via stages and levels?

1. Do you facilitate motivation and reward?

1. Have you included a narrative flow through each interaction?

1. Are there opportunities for friendly competition?

1. Is progress also social?

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topic: Facilitate Play

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### Questions to think about as you design your prototype:

1. Is the look and feel playful and game like?

1. Have you included playful, and game like social elements?

1. Will users leave with a feeling of fun and enjoyment?

1. Are there playful games included, or game elements which make the interaction seem like a game, and not... work?

1. Do the elements of play, included, really enhance the user experience?

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topic: Remember

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1. Dynamics, funology, or gamification may just not be the right thing to do for your development;

1.  Mix'n'match fashion -- may be appropriate;

1.  Pay specific attention to the target reactions of the users; and

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topic: Remember

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...'good' is not defined as more, but as the dead centre of the 'Hebbian version' of the 'Yerkes Dodson Curve.

.fig[![yerkes](Graphics/ch7-yerkes.jpg) .caption[Hebbian version of the Yerkes Dodson Law (this version leaves out that hyper-arousal does not adversely impact simple tasks) .credit[Wikipedia]]]